From Concept to Plate - Seasonal, Profitable, Delicious

At The Menu Method, we craft innovative, profitable, and operationally sound menus for forward-thinking restaurants, cafés, pubs and retail. Our approach blends culinary creativity with industry insight to deliver menus that excite customers and grow your bottom line.

Explore our services

 Concept & Menu Creation

For: New restaurants, cafés, pubs, ghost kitchens.

What’s Included:

• Concept Development (brand positioning, customer analysis)

• Full Menu Creation (12-30 dishes depending on need)

• Recipe Writing & Testing (including plating guides & allergens)

• Costing & GP Analysis

• Supplier Recommendations (local, sustainable sourcing if requested)

• Staff Training (onsite or remote)

• Launch Support (post-launch follow-up and tweaks)
Timeline: 4-8 weeks

Menu Refresh & Profitability Boost

For: Existing restaurants that need a menu overhaul or better profit margins.

What’s Included:

• Menu Audit (profitability, food cost, customer appeal)

• 5-15 New Dishes (seasonal, vegan, small plates, etc.)

• Re-costing & Portion Control

• Kitchen SOPs for waste reduction

• Staff Training on New Dishes
Timeline: 2-4 weeks

Plant-Based & Sustainable Menu Design

For: Restaurants, cafés, pubs, or hotels wanting to go green or plant-based.

What’s Included:

• Plant-Based or Flexitarian Menu Creation (10-30 items)

• Sourcing Sustainable, Seasonal Ingredients

• Nutritional Focus (optional)

• Recipe Development & Costing

• Staff Training
Timeline: 4-8 weeks

Ongoing Consulting & Seasonal Updates (Retainer)

• Seasonal menu rollouts

• Ongoing profit analysis

• Staff refreshers

• Supplier updates

Get to
know us

The Menu Method was founded by Mitchell Turner, a chef with 10 years of experience in kitchens from cafes to gastro pubs to fine dining restaurants. Driven by a passion for seasonality and following trends, we don’t just write menus - we develop concepts that drive profit, customer loyalty, and operational ease. Whether you’re launching a new venue or refreshing an existing menu, we bring a method to the madness.